IDF - The International Diabetes Federation

World Diabetes Day (WDD) is the world’s largest diabetes awareness campaign with events organised in more than 100 countries

  • World Diabetes Day - Map
  • World Diabetes Day
  • World Diabetes Day
  • World Diabetes Day


ACW designed a range of highly visual campaign materials that could be downloaded and distributed online and through social media channels.

The campaign microsite was our next focus and we developed the functionality and usability while creating ways to interact and engage with the campaign audience. We are particularly proud of the Event Map, BMI Questionnaire and the Twitter “HeatMap” – which graphically shows the tweet activity from around the world – we were amazed by the responses as on the first day a total of 122,000 tweets and Instagram posts were tracked by the activity map.

The Test2Prevent Questionnaire was been completed by 7,681 people and the Event Map recorded 155,840 screenings.