IFPMA represent research-based biopharmaceutical companies, as well as regional and national associations around the world. They bring the industry and broader health community together to foster innovation, promote resilient regulatory systems and high standards of quality, uphold ethical practices, and advocate sustainable health policies to meet global needs.
IFPMA Corporate Brochure – “Committed to a Healthier Future”
IFPMA and its members are engaged in some 300 partnerships across the world to prevent diseases, improve health system infrastructure, train health professionals, discover new treatments for neglected diseases, donate medicines and vaccines, and promote other measures to improve the availability and quality of treatment for patients.
We first started working with IFPMA in 2015 on their flagship Corporate Brochure. It was crucial that the organization’s audiences engage positively with this document, and view it as containing relevant and timely information. Our designers worked closely with the IFPMA marketing team to develop a strong identity for the brochure, with secondary elements complementing existing brand and material styles while ensuring greater flexibility of approach.
By developing complementary elements such as icons, background textures, colourways and infographics to support core messaging, we were able to create a strong sense of purpose and style. The document was printed digitally on environmentally sustainable uncoated stock, and was delivered to Geneva in time for their AGM. The brochure was universally liked, receiving many favourable comments.
I just wanted to thank you for all the great work you have accomplished in the past weeks. The site is great… we've already received many compliments! We are indeed very happy with the website, and have really appreciated your dedication and patience! A big thank to the whole team who have been very supportive!
Morgane de Pol – IFPMA Manager, Communications and Public Affairs
Following the Corporate Brochure’s positive reception, IFPMA asked ACW to design and build their principal website. The brochure branding was considered a great success, and was used as a basis for the website re-design. An initial consultation took place in Geneva, and ACW used the resulting feedback to ensure the website was easy to navigate, highly informative with resources and associated articles clearly grouped to assist usability.
The new website was designed to strengthen communication with stakeholders, and to reinforce the organization’s online presence. Beyond its fresh new look and feel, the new website is faster, easier to navigate and more user and mobile-friendly.
Social media interactivity is used to increase audience engagement via Twitter, LinkedIn, SlideShare, YouTube, and Flickr. The addition of keywords and social media feeds/links has made the site far more accessible, with visitor numbers increasing as a result.
To support the launch of the new website, ACW also developed a range of complimentary elements, including an email newsletter, an interactive pop-up and email signatures.
Key content and functionality of the website included:
Homepage – provides a succinct overview of the IFPMA as a whole, featuring recent news and resources
Topics – delineate the site into primary focus areas including:
- Discovering Medicines and Vaccines
- Strengthening Regulatory Systems
- Building Trust
- Boosting Innovation and Access
- Tackling Global Health Challenges
Search facility – simple yet powerful, making it easy to find what you are looking for
Resources – allow users to discover, share and learn via:
- Interactive online platforms
News – explore hot topics and interviews – learn about recent activities and key developments
Events – discover upcoming and past events
Partners – read about partnerships that strengthen health systems, and improve the quality of patient care
IFPMA Partner interaction via:
- Allowing website linking – in order to better represent the industry, by sharing the discovery of new medicines and vaccines for present and future generations.
- Our blogosphere – as a means of stimulating opinion exchange on science and global health topics
- ‘Latest News from our Members’ section – to increase member participation
- Social media – which helps to amplify the voice of the industry
We are delighted to have worked on such a prestigious set of projects for IFPMA, and take pride in the items produced and the feedback received. The IFPMA team is incredibly responsive, and collaborates on the design and development stages of everything we produce for them. We look forward to a long and successful partnership… both for ourselves and between IFPMA’s members and stakeholders as well!
IFPMA Marketing materials
In addition to the above, we have continued to work on a wide range of IFPMA branded materials, including:
- Membership Leaflets
- PowerPoint slide decks – template design and production
- Pharma Forum Invites
- Save the date graphics
- Animated Christmas Cards