International Road Transport Union (IRU)
The International Road Transport Union (IRU) is the leading world road transport organisation, which upholds the interests of bus, coach, taxi and truck operators to ensure economic growth and prosperity via the sustainable mobility of people and goods by road worldwide.
IRU Annual Report
ACW won the job of producing their first ever, externally produced Annual Report, and because of this they set before us an ambitious set of goals. It was to be based around the concept of “Real People, Real Transport” and had to demonstrate the positive effect that effective road transport has on the lives of everyone – championing IRU’s main achievements in 2014 and looking forward to the events and challenges of 2015. Whilst the report has the role of promoting the road transport sector it also had to present the challenges it faces and the sustainable solutions it propose.
The challenge was to transform the dense text into an exciting and visually engaging user experience. ACW started by reorganising the structure of the document so that it demonstrated their achievements into clearly delineated chapters and interlacing these with a series of statements and “real-life” testimonials from their staff and members (with the interactive version featuring many of these as videos).
The final report contained a mix of arresting imagery, rewriting the text to become concise and informal and translating complicated facts and figures into arresting and informative graphics. Many of the spreads were given over entirely to infographics; condensing text into clearly understandable layouts that engage as well as they inform.
Some of the most striking elements in the report are the large images that literally translated the report concept “Real People, Real Transport” – combining images of people and transport themes into highly evocative works of art.
Right from the start it was envisioned that the outcome result in a radically different Annual Report, with an enhanced reading experience and links to exclusive video interviews, a 360º virtual tour, interactive maps, animations and much, much more.
The printed, interactive mobile and tablet-friendly version of “IRU 2015” was produced by us in English and translated and produced also into French, Russian, Spanish, Arabic and Mandarin.