Beauty Seen PR

Beauty Seen represents brands including NARS, Cowshed, Topshop Make Up, Decleor and creates spa concepts backstage at BRIT Awards, MTV EMAs and festivals.

Astalift

Thank you so much for the visuals at yesterday’s event. My client was so impressed with the room.

Hannah Lloyd – Beauty Seen PR

Astalift PR Event

A new client for ACW and the pressure was on for us to impress; a great challenge… and we hope you agree, a great result!

The Astalift anti-ageing skincare brand has been developed using Fujifilm’s specialist technological background and expertise in collagen, antioxidants and micronisation to recover younger looking skin. Active ingredients within the advanced formulations leave skin feeling hydrated, firm and more radiant.

Our client had just a few days to arrange a PR event for their client Astalift, part of the giant Fujifilm Corporation, to publicise the launch of their NEW Light Analyzing Moisture Foundation. Our initial recce at the swanky Philippe Starck designed St Martins Lane Hotel revealed a totally white, marble-lined room, with floor-to-ceiling windows running along one side. With just a few days and minimal budget we had to think quickly to dress this completely blank canvas. Taking advantage of the clients red house colour and the light flooding into the room we thought it would be great to hang translucent film in strips to give the room some dramatic light-effects. The addition of a matching red vinyl logo and product visuals completed the transformation into a stunningly elegant Astalift "branded" space.

A success all round with all parties suitably impressed.