Established in 1991 by celebrated makeup artist Bobbi Brown, this exclusive beauty line includes professional makeup products, colour cosmetics and accessories. Bobbi enables every woman to enhance her unique beauty. With straightforward, easy-to-use cosmetics in timeless hues, all formulated to create a smooth, natural, and healthy appearance.
Direct Mail & Collateral
Bobbi believes “makeup is a way for a woman to look and feel like herself, only prettier and more confident.” This ethos carries through into everything they do, the Pretty Powerful campaign being a great example of this, using images of her friends to be the faces for their new campaign.
We were then asked to move the design direction on for the next promotion ‘Menu of Beauty Lessons’ - a complicated call to action had to be conveyed in an impactful and clear way. A range of ideas were produced, based around the specific requirements of the UK market, with a similarly strong theme.
On-counter and in-store pos, advertising, direct mail, email newsletters and leaflets all reinforced the message with a dramatic effect on direct sales.
In addition to the extensive marketing campaigns we work with Bobbi Brown on, we also produce many of their important internal and external brochures. As an international organisation we are often required to work with templates and themes supplied by the New York office. However, sometimes it is appropriate to adapt messages that are more particular to a British audience.
Using our extensive experience of the beauty sector and working closely with the Bobbi Brown marketing team we are able to come up with innovative and effective ways to achieve their marketing goals.
A very successful range of beauty Booklets were produced that fulfil the marketing objectives of the UK team whilst adhering to the ethos and strong brand requirements set out by the team in the US.