Garnier

Garnier's high performance, innovative beauty products are inspired by nature and enriched with naturally sourced ingredients.

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Shade of the Nation Logo

ACW were asked to create a logo to brand the UK's favourite shade of Nutrisse hair colourant featuring Davina McCall. Garnier is a leader in high-quality home hair colourants and asked nearly 3,500 people throughout Britain to name their favourite Nutrisse hair colour.

The logo had to be distinctive, personable and have a british theme, it also needed to stand out on a wide variety of media, from packaging, advertising and TV. An attractive heart shape with simple eye-catching typography was developed and had subtle Union Jack colours that co-ordinated with Davina's waistcoat.

SHADE OF THE NATION BOX

The favourite-shade carton was redesigned with the heart logotype. Davina was dressed in a Union Jack waistcoat, and the Shade of the Nation logo prominently placed alongside her signature.

The iconographic logo branded the campaign and turned it into something the public could readily identify with and was effectively placed on a wide variety of media, from web, packaging, advertising, billboards and TV.

Packaging & illustration

A pioneer in suncare, Garnier Ambre Solaire combine 70 years of research and expertise to create advanced sun protection products designed for the whole family.

The Ambre Solaire Kids range of sun protection products was looking faded with old-fashioned imagery doing nothing to attract purchasers. Strict brand guidelines meant we were limited to detail layout changes, but a new illustration was needed to promote the attributes and benefits of the range.

The sailor image was updated with one that was more relevant. And what more natural than to depict two children playing; to convey the products child-proof abilities to withstand even water-based play while promoting the rules of keeping covered.

The result is a range of Kids suncare products that are both bright and colourful, are now able to shine among the competition and reinforce the Garnier claim that ‘No-one makes the sun safer.’