Geneva Call

An international organisation based in Switzerland that works to eliminate mines, explosive remnants of war and other explosive hazards. It works with national and local authorities to help them plan, coordinate, implement, monitor and evaluate mine action programmes.

Geneva Call App 1 Geneva Call App 2

“We had excellent feedback from the press, other NGOs and individuals. I wanted to thank you all for your efforts… What people liked is the fact that we developed an entertaining tool not an encyclopaedia, they also liked the look and drawings. We launched it in Switzerland and Europe but now we want to use it in the field as well.”

Nicolas Sion, Communications and external relations – Geneva Call

Educational App

Another perhaps surprising and surprisingly effective use of an app was “Fighter not Killer” – developed to illustrate international humanitarian law to soldiers in organisations fighting enemy governments. The app is designed to test the knowledge of armed non-state actors the rules of war.

The app aims to “teach not preach” and does this through asking a series of questions on a range of topics with simple Yes/No responses. Once each section is correctly completed a “medal” is awarded – once all the questions in the six initial categories are completed it is possible to advance to the “commander” level – where the questions are at a much higher level.

The app was developed for iOS and Android phones and tablets and while it may seem an unusual way to distribute this type of information, our initial research showed that because communication is especially important the use of smartphones was widespread in the target audience.