IAS: International Aids Society

The International AIDS Society is the world’s leading independent association of HIV Professionals. IAS convene international conferences on HIV and AIDS; promote dialogue, education and networking; advocate the right to an evidence-based response to HIV.

We found ACW to be excellent at every step of the way for our exhibition stand development. It was a large undertaking with complex details, but ACW excelled in both creative and logistical ways. They are very customer focussed and deliver on time and with style”

Sian Bowen, Senior Communications Manager – IAS

IAS – 2013 International AIDS Conference – Stand design, production and build

IAS were looking for a solution to the problem of having to produce a new stand for every one of their conferences, which was both costly and wasteful.

To ensure the stand could be easily erected, transported safely, cheaply (and most importantly) be easily reconfigured; we specified a modular system of high-quality lightweight aluminium components. Our designers then modelled the 12 x 6 m stand in 3D to visualize exactly how it would look from every angle. Featuring a theatre screen, membership area and computer stations and a highly visible 2.5 metre ‘floating’ cube printed onto lightweight fabric.

Many favourable comments were received at the IAS 2013 conference in Kuala Lumpur about the stand and its vibrantly printed graphics. Custom flight cases were constructed to ensure transportation and when it arrived safely in KL we were there to co-ordinate its construction. Disassembly was easy with all elements packed into their respective crates and shipped off to Australia, ready to be used at the following IAS conference in Melbourne in 2014.


We were commissioned by the International Aids Society to review their brand message and branding so ACW began with one of its unique research strategies that involves the organisation in a process of examination to determine the core meaning of its brand to IAS and to its various audiences.

Developing the brand - Brand Guidelines

Overhaul the brand across all forms of communication collateral, defining vision and values in a graphic way that its audience could respond to positively.

We began with consultation and research involving the entire organisation to determine the core purpose of the IAS brand and its meaning to its varied audiences; challenging perceptions and evaluating needs. This led to a dynamic and forward-thinking approach to the re-brand for which ACW developed a three-tiered solution combining imagery, text and icons to clearly relay the appropriate messaging of its four core activities to its disparate audience.

A highly complex project that touched every corner of the organisation;
we supported IAS throughout the whole process, involving stakeholders, staff and audience alike, resulting in an holistic solution with wide reaching impact. ACW subsequently developed an intuitive brand guidelines document that allows the organisation to develop promotional elements internally using user-friendly templates in a range of formats.