Médecins Sans Frontières

Médicines Sans Frontières is an independent humanitarian organisation that provides emergency medical assistance to populations in danger and also to raising awareness of the plight of the people they help in more than 65 countries.

ACW supported us from the internal review stage right through to implementation, a complex process that required continuous refinement. ACW cut through the complexity of the situation and came up with solutions that were creative, yet pragmatic and realistic.

International Editor – Médecins sans Frontières

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International Activity Reports 2010/2011/2012

MSF and ACW have developed a unique relationship and trust and accordingly awarded ACW the opportunity to review their flagship document, their Activity Report. This was a global reference document outlining every MSF countries' activities. ACW again began with research to uncover any disparities between what MSF required the document to deliver versus what the audience actually needed. The redesign solution was a clean, crisp publication supporting and promoting all of MSF brand principles which offered the audience a balanced, more concise view of activities.

ACW have just completed the third Activity Report and the 2012 edition is our best yet. Our methodology and evaluative processes have facilitated a dialogue between ACW and MSF that has resulted in communication tools that deliver true depth of purpose, enabling continual improvement of all materials.


MSF

A strategic project that took two years from inception to fruition. ACW supported us from the internal review stage right through to implementation, a complex process that required continuous refinement. ACW cut through the complexity of the situation and came up with solutions that were creative, yet pragmatic and realistic; making it easy for all offices to apply in practice.

International Editor – Médecins sans Frontières

Online Brand Guidelines

ACW were initially awarded the contract to develop a brand manual for Médecins Sans Frontières (MSF). MSF were concerned that the brand identity was being misused across its vast network of offices and use in the field. Several versions of the logo had started to be used and the problem was growing as no cohesive set of guidelines were in place to guide MSF offices and third party organisations on best practice.

ACW began with a complete assessment into the range of problems. Global analysis of every possible logo development and usage of the MSF identity uncovered the true extent of the task ahead. MSF in conjunction with ACW initiated a global steering group to discuss and approve all critical stages of the brand guidelines development.

Through months of planning and evaluation ACW and MSF developed a set of logo requirements that would offer all facets of the organisation a solution to their unique needs. It was now possible to develop an identity manual that could be accepted and used by all MSF staff.

Our aim was to develop a set of guidelines that would not gather dust on a shelf but be an aid in all communications programmes. We developed a template based aid in three parts; first – rules, second – examples of best practice and third – the templates themselves. It's easy for these manuals to become a set of do’s and don'ts, so ACW re-engaged with the steering group to confirm that the proposed guide was on track and stayed so.

The final part of the process was to provide the final guide in a format that would be most beneficial to the widest possible audience; and as the guide is used both in the field and office it was suggested that we produce both printed and online versions.

However, online usage had been problematic as staff disliked the previoous Intranet system. ACW researched the main problems and set about developing a new site that addressed past issues and delivered on all new requests. Our process empowered staff in developing the usability and accessibility of the site themselves, aiding acceptance and usability.

The result was a truly user-friendly site that answered all staff requirements and which is now being used extensively – resulting in far better brand consistency throughout the organisation. And for people that still need brand advice but have poor internet access – ACW produced a print friendly version which included a DVD containing all the templates required for total support.