Médecins Sans Frontières – Access Campaign
In response to the lack of adequate treatments for HIV/AIDS in developing countries, MSF set up the ‘Access to Essential Medicines Campaign’ to improve access to existing drugs and stimulate the development of more efficient treatments.
After listening closely to what we saw as critical changes, ACW’s team took our suggestions and developed them into a brilliantly designed publication. No detail was too small; not only the most suitable stock, format and delivery method but also to ensuring every last comma was in place. We look forward to working with them on future publications.
International Editor – Médecins sans Frontières
MSF Access to Essential Medicines
In 1999, in the wake of Médecins Sans Frontières (MSF) being awarded the Nobel Peace Prize, they launched the Access Campaign. Its purpose has been to push for access to, and the development of, life-saving and life prolonging medicines, diagnostic tests and vaccines for patients in MSF programmes and beyond.
MSF aims to bring the best medical care possible to some of the most disadvantaged people on earth. But their medical teams are often hindered in delivering that optimised care. There are many reasons for this but the Access Campaign’s key focus is on the difficulties people face in getting hold of adequate and effective diagnostic tests, drugs and vaccines for those diseases that predominantly affect people in the places where we work.
In response Médecins Sans Frontières launched the Access Campaign to alert the world about the desperate need to improve the medical tools at their and others’ disposal.
ACW were awarded the contract to review all of these publications with the goal to design and produce a new cohesive set of literature that would take MSF 'Access to Essential Medicines' into the next decade.
ACW started by using its proven research methodology to evaluate organisational needs alongside specific audience requirements. We then moved on to evaluating the extensive array of publications so that we could develop a classification process. We wanted to group the publication into user friendly classifications. This had multiple benefits, by doing this we could now develop unique design styles for a these groups.
We began with a broad brush stroke of designs that was refined through an extensive process of development and review – resulting in a truly dynamic set of branded publications with design touches that differentiated the various sub-classes. MSF now have a modern, dynamic publication collection that delivers information to the audience in a direct and distinct way and which demonstrates its commitment to clearly deliver technical information to its audience.
ACW have developed their relationship further and now designs, produces and manages all of the global distribution of all MSF external publications.