World Health Organisation (RBM)

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WHO/RBM AIM & GTS FOLDER

WHO and Roll Back Malaria were to co-produce a landmark set of publications highlighting past achievements and present the future vision and challenges in ending malaria.

Looking Forward to a Malaria-free World

As a result of this joint collaboration there were to be two main brochures, one from WHO and the other from RBM and a summary “Advocacy” 6pp. ACW proposed that we develop a strong overall theme to brand this important set of publications and that a folder be produced to contain them.

The sturdy paper-over-board folder was constructed to hold two substantial publications (GTS and AIM), one in each coloured card pocket, with a third in a pocket on the inside cover of the GTS, all held securely with a magnetic closure. The main document was designed to tell the story of Roll Back Malaria and their achievements, with imagery, testimonials and infographics to inform and engage. The set of documents were ultimately produced in English, French, Spanish, Russian and Arabic. Our clients are delighted with the result (there have been many favourable comments from their partners and other agencies too). Not only were the documents superbly branded and laid out but also contained in a unique package… the sum of the parts far exceeding all expectations.