World Health Organisation (HIV)

The HIV department implement a wide range of initiatives to support their global health sector strategy on HIV/AIDS; including normative guidance, policy advice, technical assistance and other products and services that support a wide range of strategic directions.

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The launch has been hugely successful in KL… It’s a great result of the work you’ve done for us so thank you and congratulations.

Tunga Namjilsuren – Programme Development and Implementation HIV/AIDS Department

WHO/HIV Consolidated Guidelines 2013

The Guidelines combine existing and new clinical, operational and programmatic guidance on the strategic use of antiretroviral drugs. They recommend earlier initiation of treatment, with simpler and safer regimens to save more lives and prevent more new infections.

The 2013 Consolidated guidelines on the use of antiretroviral drugs for treating and preventing HIV infection provide new guidance on the diagnosis of human immunodeficiency virus (HIV) infection, the care of people living with HIV and the use of antiretroviral (ARV) drugs for treating and preventing HIV infection.

With this 2013 publication, WHO issues its very first Consolidated Guidelines on the use of antiretroviral drugs for treating and preventing HIV infection, and as such is a landmark document.

Alongside the publication branding we produced their flagship document ‘Consolidated Guidelines on general HIV care’. It was the first time that all sections of the HIV community were to be addressed in one exhaustive publication, so it was especially important that it be highly accessible.

ACWs designers created an instant snapshot for the key items of ‘respective populations’ and ‘new information’ by using icons placed in the right hand margin of each spread to assist navigation, colour-coded sections were also applied. Legibility was a key factor and the typeface was not only highly readable but chosen to minimize the page total by 15%, important in a document of over 270 pages; allowing print costs to be reduced significantly.

We also produced ‘Summary Guidelines’ in 7 languages and a PR folder with USB card containing over 130 documents accessed by an intuitive interface. Launched at the IAS 2013 conference in Kuala Lumpur these materials were enthusiastically received; with everything disappearing within half an hour.


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Bravo!!! And many, many thanks to (you) all!!!!

Dr Gottfried Hirnschall – WHO HIV Director

WHO/HIV Publications Branding 2013

ACW were asked to design a new style for the entire range of WHO/HIV publications; with up to 100 publications each year with 23 topics and four main publication types the project was huge in scope and reach.

Our design team presented a range of ideas for covers and internal spreads and one was chosen that differentiated the 23 topics with not only their own colourways but also individual icons. Each publication type has specific content requiring its own distinctive design and layout for covers and internal pages; additionally the four key publication types of ‘Technical Report’, Meeting Report’, Policy Briefs’ and ‘Guideline’ had to be differentiated also!

A demanding brief that stretched our creative and technical skills to the full.