Imperial College Private Healthcare

Imperial College Healthcare NHS Trust, was the UK’s first academic health science centre (AHSC). Consisting of five hospitals across London, each offers private healthcare and are among London’s busiest and most prestigious acute hospitals.

Logotype, branding and literature

To completely rebrand the private patients offering to reinforce private healthcare at Imperial College Hospitals as one of the leading private suites in the world and to be strong enough to appeal to a variety of cultural needs.

ACW developed the rebrand around the premise that ‘Imperial healthcare is a 5-star experience’. The new name of Imperial Private Healthcare was developed alongside the logo, branding and photography all contributing to a suitably high-end result.

A full range of marketing literature was produced with the new style being implemented consistently throughout to achieve the same prestigeous feel on everything from letterheads to brochures and signage.