What do you want from digital? A good digital marketing strategy helps you to engage with your audience and deliver maximum return on investment. The digital arena has the capacity to return tangible results – but where should you start?
Right from the start ACW saw the potential in our brand and worked closely with us to create exactly what was needed for us to go to the next stage. ACW are perfectionists and not satisfied until their work is perfect. We are very satisfied and feel they have directly contributed to making our brand more upmarket and helped to generate more sales.
Samina Akhter, Managing Director – Samina Pure Makeup
Navigate through digital marketing with the experts
We can help you hop through the digital traffic jams and get into the right lane. Depending on your audience and their needs, you could be better suited to mainstream routes (search engine optimisation) or off-road detours (social marketing, networks or blogs).
We’ll deliver initiatives to help you understand your audience (including online surveys, workshops, briefings and competitor research) and then give you the means to engage with them. Whether you want more customers on board, broader brand awareness, or higher profit margins, your planned objectives are the yardstick for results.
Our services cover all the digital channels at all stages of digital marketing. Is your website delivering maximum ROI? Would you like to evaluate the potential of social media? Ask us to train your in-house team, audit your campaigns, or develop and run a full-scale digital campaign.
- Search engine optimisation to increase traffic
- Email campaigns and tracking to understand conversions
- Pay-per-click campaigns to attract better-value traffic
- Web tracking & analytics to help you measure behaviour and results
- Social marketing including blogging, social networking, RSS, and more
- Blog tracking and digital audits
- Workshops and training on digital marketing
Search engine optimisation (SEO)
Need more traffic on your site? Give us the green light. SEO is the science of achieving better results on natural searches. At ACW, we believe SEO is also an art. Your SEO strategy is closely linked to your web design strategy: the goal is a perfect balance between immersive design and great rankings.
We provide a comprehensive and ethical SEO service, including some or all of the following: keyword research, audit and strategy, site architecture optimisation, link popularity building, ranking, and visitor reporting.
Pay-per-click advertising services (PPC)
To get the very best results, we believe it’s important to combine natural SEO with
PPC advertising. Pay-per-click ads are the sponsored panels that appear on search
results – the higher your ad, the more traffic it will drive.
Our pay-per-click advertising services include setting up your PPC campaign, researching the best keywords, managing your bids and budgets, testing and improving your PPC campaign, reporting on ROI and visitor numbers, downscaling your PPC campaigns, and reducing your cost-per-click by working to improve your SEO.
A monkey can count clicks. It takes an expert to know why. Google Analytics allows you to monitor the journey of every person who clicks on your site. But we believe that analytics is about the customer and the business, not just the data. While others focus on the figures, we use them to understand your company's objectives, your customers, and your position in the market.
Armed with all the background information about your business and audience base, our analysts and user experience consultants will study the data. Finally, you’ll receive an in-depth report about your website traffic – plus ways to improve or refine it.
At ACW we understand email marketing, and we’re proud of it (except at parties). You need a long-term vision, underlined by well-defined marketing objectives, plus a carefully planned integrated campaign schedule. And we can give it to you (except at parties).
Email marketing can be richly rewarding – if you have the luck or expertise. If you don’t, you’re probably forking out chunks of your budget for nothing. And why would you do such a thing?
Has your email marketing got stuck in a rut? We’ll help you out.
With an impeccable track record, a spark of creative genius, and a little black book of exceptionally talented resources, we’ll bring something special to your next email campaign. The question is – do you feel lucky?
Ask us to help from the start, or to step in at the technical stages. You could ask us to help develop the structure and content. You might need an online marketing strategy. You could brief us to take on the digital design from scratch, including build, hosting and maintenance. Or you could just ask us to train your staff in content management and do the rest yourselves using our bespoke templates.
However, sending out the campaign is just the start with our comprehensive analytics you'll know everything… from who opened what, to why and where.
When it comes to digital, don’t DIY when we can do it all.