Anyone can build a flashy website. But what’s under the bonnet? Let our tailored online strategy be the ‘engine’ of your website to unite your brand objectives with your audience’s needs, creating an unforgettable impression of your brand, driving awareness and sales – and all of this within budget.
Sutton and Merton Primary Care Trust’s website is proving to be a big hit with local residents a year after its re-launch. Since the re-launch the number of new visitors to the site, each month, has risen by more than 200 per cent. The most popular pages on the site are the work-with-us pages and the local services pages.
Alex Grover, Communications’ Officer – Sutton & Merton PCT
Identify your objectives. Then reach them
High-tech is great: just don’t forget the humans. When you’re building a website, the most important interface is human. So let’s start by understanding the user aspect – and then we’ll match it with the right technology to meet your objectives.
Are your online communications ad-hoc, or are they designed to contribute to your overarching objectives? Ask us to help you plan the messages and goals behind your online advertising. Then ask us to build a practical, powerful implementation plan so you can achieve them.
Structure and organisation
Without clarity, your website will confuse and lose its users. We’re experts in clearing the way: we’ll consult your users to see how they’re feeling, then advise on navigation, content and promotional techniques. This way, both you and your web users get just what you want – without getting lost or irate.
Gorgeous, engaging, and intelligent. Meet your perfect website. Great web design unites creativity with usability. It’s a combination of intelligent information architecture, stylish good looks, and user-friendly controls. And it calls for a wide range of skills. To achieve this, we make sure that everyone involved – from client to consultant to developer – is in on the project, working together, from day one.
Our reputation hinges on our exceptional team of designers – creative magpies who bring innovative thinking to every project. They’re not just web designers – they’re accomplished cross-media designers, and will never design a website without considering your brand and offline communications as part of the process. Nor will they build a flashy website that compromises on accessibility.
Putting it into practice...
Our design and development teams work together to maintain the integrity and style of the original concept, translating it into an HTML template that meets our high accessibility standards. The implementation is up to you: we can add a content management system for you to access, add the site as part of a static website, or pass it to your own team. It’s your site – you call the shots.
Usability isn’t a gimmick. It’s just good business sense
At ACW we’re renowned experts in usability and accessibility – the science of making sites person-friendly, whatever your audience’s level of experience. As well as looking great, your finished site will be easy to access and navigate. It’s a small consideration with a lot of impact.
UI – User Interface, get in the user’s shoes
User interface is one of the most powerful tools at our disposal in the quest for great user experience. Why? Because thinking like a web user means your site will be built for web users. We put people first, working to understand your audience’s needs – and then to meet them. It’s better to research and refine the design brief at the beginning, so that the end result is clean, clear, and simple. Just what the user likes.
Then get even closer
Aim to please your web users, and the favour will be repaid. Any web user will tell you that a good website improves their loyalty, their brand perception, and their likelihood of buying. Research shows that usability increases traffic and search rankings, too.
UX – User eXperience, useful usability services
If your site is well-organised, clear and uncluttered, and your users are flocking to it, then you probably don’t need our usability services. If you think there’s room for improvement, then give us a call. We’ll help you make sure that everyone who lands on your site wants to stay there.