European Safer Gambling Week
European Gambling & Betting Association
– Brand development
– Social Media Banners
– Animated Social Media banners
– Campaign website design and build
– Promotional brochure for football clubs’
Highly distinctive and recognisable identity to visualise campaign messages into 18 languages and across multiple platforms.
Campaign brand and activation
EGBA needed an identity for their new “European Safer Gambling Week” initiative. We created a distinctive “dice and padlock” logo and colour palette and created illustrations to visualise campaign messages. A set of static and animated banners were produced in 18 languages and sent to EGBA members to share online.
The campaign was a great success, gaining 3 million impressions and recognition across Europe. The ESGW campaign has become a regular fixture every November, increasing impact and reach every year. In 2025 we created the microsite and a promotional booklet to football clubs that resulted in animated banners appearing pitch-side at selected matches that were aired on terrestrial tv.
Impact
Social media campaign reached an audience of 4.1 million – a 32% increase on 2024.
Campaign featured 23 events throughout 2024 across Europe, gathering 4,000 registrations with over 2,500 attendees and 120 speakers.
The 2024 ESGW initiative builds on the commitment of EGBA members, which resulted in them sharing 100 million safety messages with their customers.
“European Safer Gambling Week 2025 marked an important milestone. With over 200 partners actively participating, we are pleased to see the initiative continue to grow each year. For the first time, we brought safer gambling messages to football stadiums and retail outlets across Europe. The quality of discussions at the events was again very high”
Maarten Haijer, Secretary General of EGBA
