CAUX Logo and Branded Promotional Materials
The CAUX-Initiatives of Change Foundation is an officially recognized independent Swiss foundation. It owns and manages the Caux Conference Centre, the former Caux-Palace Hotel above Montreux, where each summer it hosts and organizes the Caux Forum.
The CAUX-Initiatives of Change Foundation’s vision is a just, peaceful and sustainable world in which people act from a sense of global interdependence and responsibility.
The Caux Foundation needed to promote their three different activities – Caux Forum was the first and required a vibrant new logotype and branded set of promotional materials.
ACW were involved in all three rebranding exercises – Caux Forum required a vibrant new logotype and brand style that would convey a consistently high set of values and effectively align all communication materials in visually arresting ways.
A colourful ‘petal’ shape was designed whose individual colourways could be separated to brand each of the ‘course types’.
- — Consultation & strategy
- — Branding
- — Brand guidelines
- — Publication design
- — Illustrations
- — Print - litho & digital
- — Conference design & production
Our design team also developed comprehensive brand guidelines and events materials to help publicise further.
Events folder & inserts
A folder was designed to hold the ‘event’ inserts and the front cover ‘die-cut’ to show the contents within.
