CAUX Logo and Branded Promotional Materials
The CAUX-Initiatives of Change Foundation is an officially recognized independent Swiss foundation. It owns and manages the Caux Conference Centre, the former Caux-Palace Hotel above Montreux, where each summer it hosts and organizes the Caux Forum.
The CAUX-Initiatives of Change Foundation’s vision is a just, peaceful and sustainable world in which people act from a sense of global interdependence and responsibility.
The Caux Foundation needed to promote their three different activities – Caux Forum was the first and required a vibrant new logotype and branded set of promotional materials.
ACW were involved in all three rebranding exercises – Caux Forum required a vibrant new logotype and brand style that would convey a consistently high set of values and effectively align all communication materials in visually arresting ways.
A colourful ‘petal’ shape was designed whose individual colourways could be separated to brand each of the ‘course types’.
Our design team also developed comprehensive brand guidelines and events materials to help publicise further.
Events folder & inserts
A folder was designed to hold the ‘event’ inserts and the front cover ‘die-cut’ to show the contents within.