Website development
International Testing Agency
– Website development
– Hosting & technical support
– Video
Creating a dynamic new website to serve the needs of both members and athletes, that is easier to navigate and mobile-friendly.
The challenge
The ITA generates value for International Federations and Major Events Organisers by delivering high-quality anti-doping services, and by ensuring their partners’ credibility and recognition. The new ITA site had to serve the needs of both members and athletes, so every word and phrase was considered to be as clear and as fair as ITA and its practices.
The ball was in our court
The ITA brand reflects the nature of sport well – it is dynamic, with photorealistic backgrounds and graphic elements that add interest. ACW looked to add the same levels of energy on the website, featuring animated backgrounds and video that created dynamism when featured alongside images of athletes across a wide variety of sports.
Keeping sport real
Clean white backgrounds reinforce the efficacy of the ITA and promote both its professionalism and strong compliance. The members section highlights the wide range of services ITA provide and its independent, unbiased approaches. Beyond its fresh new look, the new website is faster, easier to navigate and more user- and mobile-friendly.
A real team effort
ACW work with our clients to discover and deliver their needs – then our design and interactive teams work together to ensure the perfect marriage of creativity and technology. We felt it important not only to represent the diversity of disciplines and actors involved, but also to ensure the new ITA site resonates with the athletes visiting it – so is fully accessible as a principal requirement.
“The ACW team managed to develop a website for the ITA that went far beyond our initial vision of the project – both in terms of design and functionality. They created smart and simple solutions for the custom modules that we needed and accommodated our specific demands for heightened security and data protection compliance with great flexibility and professionalism.”
Marta Nawrocka – Communication Manager
