Ethanol Facts Campaign

– Website development
– Hosting & technical support
– SEO optimisation
– Campaign literature
– Animated social media banners

Creating an integrated campaign that engaged with European policymakers to change the law around ethanol in fuel.

Supporting strategic digital development

ePURE represents the interests of European renewable ethanol producers to promote the use of ethanol. In 2016 we started working with ePURE to deliver a strategy that would alter policy within EU Parliament to ensure that ethanol in fuel became consistently mandated.

SEO optimised navigation

The microsite employed SEO research to discover key search terms associated with ethanol. These phrases were then integrated into the navigation, resulting in a 400% increase in organic attraction. To maximise effectiveness of messaging, we put forward the facts and arguments in highly visual, interactive ways.

Over the next 18 months ACW produced a wide range of print and interactive materials that were promoted across their channels to clearly promote the benefits of renewable ethanol. An integrated campaign to engage and influence across the many touchpoints of stakeholders and policymakers – that increased levels of engagement to convince EU parliament to change the law.