Website and content optimisation

– Website optimisation
– Optimising for AI search
– SEO, AEO and GEO
– Content optimisation and structure

Dramatic increases in website traffic using SEO, AEO and GEO optimisation for AI.

We started with technical optimisation of the website, moving onto SEO and optimising content. There are also a lot of resources whose content is important but not optimised for web use – so we are now using this content to create new optimised website pages.

Generative Engine Optimisation (GEO) shifts the focus from simply ranking pages in standard Google results to ensuring CropLife content is selected, summarised and cited in AI-generated answers. To be visible for key topics and questions relevant to CropLife, content must be designed for clarity, credibility and extractability.

Securing your AI visibility

We help organisations adapt to the AI-driven search landscape by implementing:

• AI-focused SEO: Structuring content to be read, ranked, and cited by AI models.
• Schema & structured data: Making your content machine-readable and discoverable.
• PR & backlinks: Feeding authoritative mentions into AI systems and search algorithms.
• Content optimisation: Targeting natural-language queries that AI assistants use.

Our AI-SEO process

Our audits simulate how AI search engines and LLMs (Large Language Models) interpret your content. We provide risk ratings, optimisation fixes, and enforce best practices such as:

• Implementing advanced schema mark-up
• Strengthening EEAT (Expertise, Experience, Authority, Trust) signals
• Optimising for conversational and generative queries