Online optimisation

– Google Ad Grant set-up
– Managing grant each month
– LinkedIn campaign optimisation
– Website optimisation

Dramatically increasing engagement across digital channels using advanced SEO techniques.

MPP – Medicines Patent Pool

UN-backed organisation dedicated to increasing access to essential medicines and health technologies in low- and middle-income countries. MPP works with partners to license medicines and technologies through its innovative business model, encouraging the development of new formulations and the expansion of generic manufacturing markets.

We are involved with MPP across a range of activities to increase traffic to their website to publicise initiatives, news and resources, as well as increasing LinkedIn followers and campaign activity. We also work with MPP to support fundraising activity by increasing social media engagement using a variety of approaches, from optimisation, AdWords management, content optimisation and interactive media.

• Procuring Grant for MPP
• Monthly management of grant, analytics and reporting
• Optimising keywords and spend, adjusting keywords to maximise engagement
• Design and production of social media banners, quote cards and animations
• Google Ad Grant setup and management
• Maintain a 5% click-through-rate (CTR)
• Implement a smart bidding strategy

• Add Google Analytics for conversion tracking
• SEO optimisation drove traffic to news, events, resources or specific sections of the site
• Website optimisation
• Developing new website landing pages, with CTAs and content according to organisational and donor-related requirements
• Add tools to enable advanced analysis
• Advise on optimised content strategy according to SEO analysis and reporting

Target Audience Familiarity:

As this was the first paid LinkedIn campaign for MPP our primary objective was to increase brand awareness, as this is the base upon which all other marketing efforts are built. Users are more likely to engage with brands they recognise and trust. A brand awareness campaign introduces your company to your target audience, making them familiar with your name, logo, and value proposition.

Supporting MPP Fundraising

• Consultancy and Digital Growth for high-level donor engagement
• Campaign planning and concept
• Social media banner templates, quote cards and animations
• Copywriting
• Video production