Social Security Trends report

– Print report design
– Digital publication
– Video

A strongly themed suite of materials to promote their first report of its type for Africa.

Print to interactive

Our aim was to create a distinctive theme for their first report on Social Security development and trends in Africa, so we created colourful African-inspired graphics and colourways. As there had to be print and interactive versions of the same document we ensured that the design language maximised their impact and the usability ensured compatibility on ther respective platforms.

Interactive publication

The clean layout promoted the messaging and graphics whilst reinforcing ISSA. Interactivity must not subsume readability or the intuitive nature, and adds to the user experience. Technical compatibility is key and we ensured the e-publication was built in “pure” html, to optimise performance and ensure compatibility with the ISSA website.

A cohesive set of materials that increased engagement

To accompany the print and interactive reports we produced a promotional video, the subtle animation used for the e-publication was carried over into the video, with attractive footage to add the “human” touch. The video was optimised for file size and quality (to ensure sharability across social media) and produced in two languages.