Médecins Sans Frontières International Activity Report
MSF is the leading independent humanitarian organization providing emergency medical assistance to populations in danger and also to raising awareness of the plight of the people they help in over 65 countries.
ACW and MSF have developed a unique relationship since first working on their report back in 2009 and then being asked to review their flagship document in 2012. Their International Activity Report is a reference document outlining MSF activities globally and is a key document for both the organisation and its audiences.
We began with research to uncover any disparities between what MSF required the document to deliver versus what these audiences actually needed. Once defined, our talented design team were able to apply these findings into a lean, crisp-looking publication that not only supported and promoted the MSF brand principles but also offered the audience a balanced, more concise view of activities. This new design has allowed us to update the new report each year, creating consistent visual identity that reflects MSF’s values.
Each year, one of the key challenges is taking a huge volume of facts, statistics and data, and presenting them in a clean, easy-to-read document. Luckily, our experience designing annual reports for 3rd sector organisations means we are well equipped for this task.
You can take a look at the most recent report here!
"ACW supported us from the internal review stage right through to implementation, a complex process that required continuous refinement. ACW cut through the complexity of the situation and came up with solutions that were creative, yet pragmatic and realistic."
"ACW cut through the complexity of the situation and came up with solutions that were creative, yet pragmatic and realistic; making it easy for all offices to apply in practice. "