Médecins Sans Frontières
MSF is the leading independent humanitarian organization providing emergency medical assistance to populations in danger and also to raising awareness of the plight of the people they help in over 65 countries.
ACW and MSF have developed a unique relationship since being asked to review their flagship document back in 2012. Their Activity Report is a reference document outlining MSF activities globally and is a key document for both the organization and its audiences.
We began with research to uncover any disparities between what MSF required the document to deliver versus what these audiences actually needed. Once defined our talented design team were able to apply these findings into a lean, crisp-looking publication that not only supports and promoted MSF brand principles but also offered the audience a balanced, more concise view of activities… and was fit to carry the MSF vision and values forward for years to come.
- — Consultation & strategy
- — Publication design
- — Infographics
- — Print - litho & digital
- — International distribution
"ACW supported us from the internal review stage right through to implementation, a complex process that required continuous refinement. ACW cut through the complexity of the situation and came up with solutions that were creative, yet pragmatic and realistic."
"ACW cut through the complexity of the situation and came up with solutions that were creative, yet pragmatic and realistic; making it easy for all offices to apply in practice. "